SEARCH SHOWDOWN: Microsoft’s Plan to Win the Search War
SEARCH SHOWDOWN: Microsoft’s Plan to Win the Search War.

Solid article here from Mashable. Bing looks like the sharpest offering yet, and there is some pretty creative widgetizing going on. The idea of the API community being strong is key here.
The idea of getting users to switch, that will take a mighty virtual wind. But with their history and war chest, it’s possible. There’s determination here.
