The video was done with local actors by the Gwent police department, to be shown in area schools as part of a 30-minute deterrent movie about “texting while driving.” It’s effective, violent and bloody. That’s probably the point.

Texting While Driving PSA Delivers Bloody, Bone-Crunching Message – Texting – Gizmodo.

WARNING.  Not for the squeamish. I don’t know about you, but I’m sure there are many out there who are very lucky that this has not happened to them. More ADD activities for us, we are concentrating on so many different things simultaneously. Will we have a chance to slow down? Perhaps only when the grid is disrupted. Then we’ll all get back to agriculture, hard copy, and actually communicating.

I think we do need more of this type of PSA in the states.  But who knows, maybe something like this would backfire, the stubborn in us thinking we’d be immune.  Shock and awe in all of its magnificence.  Woah.

A friend recently told me about an inspiring lecture by Ben Zander. After a look around in the video player, I stumbled upon TED, which was the conference at which the lecture took place. On this site are experts, tall figures in the worlds of Technology, Entertainment, and Design (hence TED). You can join the TED community as well, add your profile and join in the dialogue.